HTB BEAUTY NUDEU PRODUCT LAUNCH
INTRODUCING NudeU to HTB BEAUTY:
In mid 2026, HTB Beauty joined with NudeU to sell and distribute the latter’s line of professional waxing products, tools, and accessories. This was done in order to further expand the HTB Beauty catalog and to give NudeU more venues through which to sell their products. For this product launch, several elements needed to be created and compiled.
WHAT MATERIALS WERE NEEDED:
In order to properly launch the NudeU brand for HTB Beauty, a series of web and product pages were needed, mailable flyers and postcards were created, and email campaigns were launched in order to raise awareness.
I created the landing page for the NudeU section of the HTB Beauty website and created the drop-down FAQ section that can be found at the bottom. I also created landing pages for in-person classes that HTB Beauty conducted for their professional clients.
Along with these, I created a series of email images and mailable postcards and flyers for the brand to advertise launch sales and classes being held.
HTB BEAUTY NEWSLETTERS
REACHING SALON OWNERS:
As a means of reaching their various customers and salon owners, HTB Beauty requests the production of a bi-monthly newsletter/magazine that can be distributed in print and online. This requires research, writing, and a lot of thought into how articles are presented. Discussing business needs and keeping up with trends and new products is important for salon business owners, so this is one of many effective ways to convey that information.
WHAT IS NEEDED FOR A NEWSLETTER:
The construction of each newsletter/magazine requires research, image gathering, writing, and layout consideration. This always begins with deciding what to focus on for each brand or what business-related problems to report on/discuss.
I research what is trending, what challenges salon owners might face in a particular season, whether carried brands are introducing new products or if they offer products that fit a certain theme for the newsletter. After this I write a series of articles to be turned into pages and spreads.
Along with the writing, I also gather or create appropriate images to accompany the articles before composing the layouts and creating a full printable newsletter/magazine.
APPALACHIA: A FALLOUT 76 STORY
TELLING A CHARACTER DRIVEN STORY:
Appalachia: A Fallout 76 Story (A76) is a passion project created by me and a man named Matt Bartlett. Conceived as a spin-off and sister show of another audio drama podcast, CHAD: A Fallout 76 Story, A76 tells a character driven story in episodic format. This requires a lot of writing, creation of audio and visual assets, and extensive audio production. Our goal is to give listeners a fun and compelling narrative to follow and characters that they can enjoy.
WHAT WAS NEEDED TO CREATE A76:
Before the show could launch, a lot of different people and materials were needed: a voice cast, logo artwork, key artwork for each episode, character artwork, overlays for the YouTube video uploads for each episode, and more.
My creative partner/co-creator was instrumental in conducting the casting calls for the show and handled the primary communications with the cast. I worked on creating the show’s main logo artwork, the key artwork for each episode, all overlays, and character artwork.
On the audio production side, I cut and produced each scene for each episode using Adobe Audition, creating the soundscapes, adjusting panning and volume where appropriate, and ultimately produced each completed episode.
